Teenage Fashions

  Teenage Fashions and young fashions in general began to be a special category of fashion there from the fifties, but they did not reach their full development until the sixties brought the 'youth explosion' in the shape of the generation born in the post-war bulge in the birth-rate, brought up in the violently changing society that emerged from the war and now vociferous in proclaiming and claiming what they wanted from life.They wanted fashions that expressed their particular attitude and mood and both within their ranks and outside there was a scurry to meet their needs, for the very practical reason that market research showed that the young, living in the world of plenty, were earning their share of the plenty and that clothes were the biggest item in their expenditure. It was good business to see that they got what they wanted.